Checkr’s mission is to build a fairer future by designing technology to create opportunities for all. We believe all candidates, regardless of who they are, should have a fair chance to work. Established in 2014 and valued at $5B, Checkr is using technology to bring hiring to the next level. Our People Trust Platform uses machine learning to help thousands of companies modernize their background check process and make hiring safer, more efficient, and more inclusive. Some of our customers include Uber, Instacart, Doordash, Netflix, Compass Group, and Adecco.

A career with Checkr is an opportunity to work with some of the best and brightest minds, disrupt an industry for a better future, and give otherwise overlooked candidates access to employment. Checkr has been recognized in Forbes Best Startup Employers and is a top Y Combinator company by valuation.

The Checkr marketing team is expanding to help fuel the ongoing growth of the Checkr business. One of the key components of the marketing team is Demand Generation. This team has the responsibility to turn the Checkr story into experiences that span the customer lifecycle resulting in strong pipeline, engagement and renewals. The Senior Manager, Demand Generation will lead a team to develop strategy, implement programs and campaigns, and deliver pipeline to our mid market business. Reporting to the Senior Director of Demand Generation, Checkr is looking for someone creative and data driven to manage a team dedicated to top of funnel success. In partnership with our brand, PMM, digital, and content teams, this role will be responsible for creating a roadmap for growth – testing the limits of how far we can reach into the market. 

Responsibilities:

  • Create marketing programs to generate the pipeline needed to achieve Checkr’s annual revenue target, ensuring that marketing commit is on target and high quality
  • Manage marketing orchestration capabilities such as list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
  • Evaluate and manage yearly event plan and roadmap
  • Lead a team of marketing professionals with unwavering focus, a sense of ruthless prioritization, and a drive for making a positive impact on the business and the team
  • Own annual marketing top of funnel pipeline planning process, create and maintain funnel model, and produce performance reports against targets
  • Turn data into marketing intelligence, and help past performance lead to pipe-generating future plans
  • Cultivate a test-and-learn culture and lead innovation projects for the team including new program launches, leveraging martech tools; maintain pulse on industry trends, content gaps, standard methodologies, technologies, competitive landscape, etc. and apply those findings.
  • Determine the tactical mix between email, digital advertising, SEO, webinars, and social.
  • Partner with Checkr’s campaign operations team to improve the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database.

Qualifications:

  • 8+ years of relevant tech marketing experience (demand generation, running webinars, virtual events, nurture, direct mail campaigns)
  • Strong business acumen with demonstrated success implementing multi-channel marketing programs and measuring ROI
  • Experience partnering with leaders in Sales, PMM and Enablement
  • A passion for building and developing high-performance teams
  • Experience managing a complex budget
  • Hands-on familiarity with Salesforce, Marketo or comparable marketing automation tools
  • Exceptional ability to lead projects, delegate and prioritize work to deliver to goals. Ability to be flexible to thrive in a fast-paced and constantly evolving environment.

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